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AT&T confirms it is buying ad platform AppNexus, reportedly for between $1.6B-$2B
TechCrunch Another legacy carrier built on offering phone services is now taking a deeper dive into the world of advertising and specifically ad tech to help catapult itself into the next generation of tech and communications. Today, AT&T confirmed that it is ... AT&T to Acquire Digital Ad Firm AppNexus for $1.6 Billion AT&T is acquiring AppNexus to help it sell even more ads AT&T Buys Ad-Tech Firm AppNexus In First Post-Merger Move |
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